Wednesday, September 8, 2010

It's already happening

Last year, Time Magazine created MINE, a magazine that a reader went online and answered questions and then received a printed magazine tailored to his or her answers, with advertising targeted for him or her, with his or her name embedded. about 30,000 people participated.
This year, Graphic Arts Monthly offered readers six choices of covers and then printed and delivered the choices.
Wired Magazine came with your house on the cover.
In Denver in 2010, the Western Fantasy 60-page "magazine" event program was printed variably so that each attendee at the most expensive sponsored talbles at the event had a letter of thanks personally from the event chair printed on the inside front page of the program on their seat. In the end 30 tables out of 120 had personalized pages in the distributed programs.

No comments:

Post a Comment