Magazines perhaps have the most opportunity for augmented reality because the levels of meaning are deep and the ironies of life have a better chance of appearing. Now literally. Here is a wonderful video on one magazine's augmented reality.
(the URL is http://www.theawl.com/2010/08/why-just-read-a-magazine-when-you-can-hold-your-smartphone-over-it-and-watch-magic-happen)
This is a good example of the physical becoming more virtual.
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